Pricing

Objectives

Maximizing profit needs a comprehensive review of pricing with a forecasting model.
The more the market is global, the more a global pricing approach is necessary. Moreover, pricing policy should be managed through a pricing decision process involving sales department, product lines, finance department...

What should be considered in a pricing model ? :

•     value based customer market segmentation
•     perceived value model by individual customers (conjoint analysis)
•     marketing costs per sale and per customer
•     production and purchase costs dynamics per unit
•     long term revenue per customer
•     competition positioning
•     customer industry structure

What for ?

•     Optimum pricing look-up.
•     Pricing decision process support.
•     Optimal capacity management.
•     Yield management support.
•     Business cases.
•     Mark-up management.
•     Global market positioning
•     Implementation of pricing models such as conjoint analysis, Bertrand equilibrium, Cournot equilibrium, Cournot optimum.

How does Tétraèdre differentiates ?:

Corporate value creation:

•     shorter decision cycle
•     more effective decision
•     effective implementation follow-up (rolling-forecast)
•     easier consensus building
•     lower long term owning cost

Collaborative work:

•     easy read and design access to models
•     shared management concepts
•     access to intermediary calculation

Access management :

•     validation circuit
•     decision and change tracking
•     decision process management by an administrator
•     partial audit approach